What is Well Travelled MEDIA?

We craft engaging travel content tailored specifically to your audience and support marketing and commercial teams with high-impact, purpose-driven copywriting.

Think of us as an extension of your team, working with comms, PR or marketing departments, third-party consultants or creative agencies to create content for all your platforms — turning ideas and strategy docs into content that travels far and wide.

From evocative storytelling and brand development to content strategy and stakeholder communications, we help you reach the right audience, elevate your voice and deliver far-reaching marketing campaigns.

Creative WRITING AND STRATEGIC Copywriting

During the last few years, we have helped travel and hospitality companies create:

• Hundreds of destination stories and itineraries

• Brand content for websites, hotels, brochures and ESG reports

• Strategic copy to support stakeholder engagement and commercial goals

• Content packages for special anniversaries and partnerships

• Editorial articles for in-house magazines and newsletters

• Ghost-written leadership content for social platforms

• Profiles of employees, stakeholders and strategic partners

• Direct stakeholder correspondence and communications

• Voice-over scripts and captions for short-form videos

• Brand narratives, manifestos, taglines and affirmations

• Speeches, presentations and press releases

  We have also edited and proofread reports, brochures and policy documents, and provided editing and human oversight for clients using AI-generated content.

What problems Can we solve?

From one-off projects to ongoing campaigns, we’re here to help if any of these comments sound familiar:

“We live and breathe our brand every day, so sometimes it’s difficult to look at it from an outsider’s point of view.”

“We can’t create the volume of content we know we should be producing.”

“Despite having a strong brand, we can’t always find the right way to tell our story so that it resonates with our target audience.”

“Projects spring up at short notice and we don’t always have the bandwidth to handle everything at once.”

“It’s hard to achieve a consistent voice across global teams.”

“We have big ideas but don’t have the time to execute them in-house.”

Why Work With Us?

Anyone can write a story and even machines can string a fairly decent sentence together these days. Writing for purpose requires empathy, context and perspective.

Good writing means choosing the right words for the right occasion, then putting them in the right order to elicit a specific response from a specific audience.

When we start working with you, we’ll get to know your business and its values, the people who make it tick, its significant achievements and, importantly, its customers. And before we start to weave the magic, we need to understand things like:

// What do you want to say? // How do you want to say it? //
// Why do you want to say it? // And why now? //
// Who is going to read it? // What are they like and where are they? //
// What do you want them to do after reading it? //

Our goal isn’t just to write pretty things, but to write for purpose, impact and outcome.

Beyond writers, we are advisers, consultants and trusted business partners.

Who ARE WE?

Well Travelled Media was created by writer and former travel magazine editor Joe Mortimer to help companies tell their stories and provide a spring of fresh and insightful new content.

During a career spilt between the UK and Dubai, Joe has worked with a collection of travel, hospitality and lifestyle brands to create stories and content.

Today, he collaborates with a network of writers and other creatives through Well Travelled Media to provide bespoke, scaleable copywriting and content services for travel and hospitality companies around the world.